Through Personal Marketing, we can build trust around our actions. We need to conduct our own SWOT analysis to build our personal essence.

The central objective of personal marketing is to position ourselves through different strategies. To achieve this, it is important to create a plan to understand what image we want to convey to others, how we want to position ourselves, and what values ​​to emphasize to differentiate ourselves.

Building our personal brand influences the opinions of others and opens up greater job opportunities and improved professional development.

Managing a proper Personal Brand allows us to stand out in a group of people and achieve better results.

And how do I generate my Personal Marketing?

By being: Authentic, Trustworthy, Empathetic, Versatile, Communicative

What tools do I use?

Good management of my social media, generating content marketing, participating in networking.

The concept of personal branding in marketing consists of considering oneself as a commercial brand with the goal of differentiating oneself and maximizing personal success. It provides essential value to boosting our careers.

Focus on the image:

Analyze the qualities that differentiate us, what makes us different, so we can enhance it.

Persuade:

With specific communication objectives, connect with people through emotions; knowing how to use them generates empathy with us and our objective.

Attract new and potential clients:

When we understand our uniqueness and begin to use it to our advantage, many potential clients will be genuinely attracted to the way we present ourselves and our ideas.

Gaining confidence:

Recognizing our own value. Once we know everything we have to offer, we will generate confidence in both others and ourselves.

Negotiation power:

With everything detailed above; the persuasive strategies, image, and the confidence we generate; we will improve our negotiation skills and achieve goals.